MOBILI行业资讯-Janice Feldman建立设计帝国的成功之道

2016-05-22 22:45:43 MBL具悟


家具

JANUS et Cie的创始人Janice Feldman将完美作为毕生追求。她在从自己的卡宾特里拉海滨别墅开车驶往洛杉矶的路上说道:“我就是那个想要获得所有奖章的女童子军。”在过去四十年里,她从太平洋设计中心的第一个展厅起步至今,已经建造了一个非常成功的帝国。

家具

2016年,奢华户外当代家具公司JANUS et Cie被海沃氏专业办公家具旗下的Poltrona Frau集团收购。从新加坡(Janice Feldman在那里定居)到悉尼、迪拜,再到最近发展至米兰,JANUS et Cie已经从太平洋设计中心的一个展厅发展成为拥有全球19个展厅的国际品牌。

家具

在设计圈之外,Janice Feldman可能并不为人所知,但是她的影响力已经遍布全球。洛杉矶市中心的Grand Park、世界各地的四季酒店、斯坦福甚至洛杉矶国际机场里都能看到JANUS et Cie的长桌和桌椅。她认为成功背后的秘密很简单:“我很专注,我很努力,我永远向前看。人们应该加速激发自己最大的潜能。”

家具

今年已经是公司成立第40周年,因此不要问她创办企业是否很难。Janice Feldman说道:“作为女性,我觉得自己的生活不难。当时看起来不觉得很苦,只是一件应该做的事。我去借钱的时候写了一份商业计划书,没人愿意给我贷款,但是我没有放弃。决不放弃。”

家具

作为一个在圣费尔南多河谷长大的女孩,Janice Feldman扩大了世俗为女孩能做的事情所划下的界限。当她厌倦了美国凡奈斯格兰特高中家政课上的“烹饪”肉桂面包时,她要求去上木工课。“我10岁时就开始做彩蛋了,我对肉桂面包不感兴趣,想要学习如何制作东西。”当她被告知木工课不对女孩开放时,她母亲坚持让她入场,使其成为第一个上木工课的女孩。她说:“我真的很喜欢,为什么要限制女孩?”

家具

Janice Feldman将她少年时代的圣费尔南多河谷形容为一个像田园诗般的地方,没有人曾想过锁门,时间在室内和户外之间流淌。她说:“这里有橘子树林、草莓农场和小跑道,有野生猴子和巨大的乌龟,真的太棒了。”这种田园式的生活方式激发了她开发制作户外家具。她说:“我在那里度过了一段美好的户外时光,气候宜人、生活轻松,我就是这样开始做户外家具的。”

家具

考入美国艺术中心设计学院后,Janice Feldman前往欧洲为游客画肖像来维持生活。她说:“我买了一辆崭新的大众汽车,一个人开了19000英里路。”她非常感谢父母鼓励她跟着自己的创造直觉走,“他们知道他们可以相信我,因为我很成熟。我母亲曾告诉我,当我出生的时候,我已经像个6岁孩子一样了。”

家具

从欧洲回来后,Janice Feldman每个月花25美金在玫瑰碗跳蚤市场租一个摊位卖古董。她说:“我没有很多钱,但我确实有很多漂亮的东西。我是一个优秀的猎人。”在这段传奇般的创业历程中,当她没有拿到商业贷款时就联系伦敦劳埃德保险公司为她的古董估价。“我有一个抽屉当时估价35000美金,他们就这样给了我抵押贷款。”1978年,她在太平洋设计中心签了一份租约,却不知道自己要卖什么。“这不是哈佛商学院的风格。”她笑着说道。

家具

但是尽管洛杉矶在20世纪70年代蓬勃发展,户外家具却并没有巨大市场。“由我已故丈夫创办的太平洋设计中心,改变了人们的消费习惯。”她说:“当时人们不使用设计师,比弗利山庄和罗伯森市有几个设计师展厅,但大多数人还是去May公司或莱佛士城购物中心这些地方消费。”

家具

随着室内设计行业的发展,Janice Feldman开始销售纺织品、家具和壁纸。她不仅写订单、做销售,还代表其他设计师从意大利进口工业家具。她说:“当时很多家具都很粗陋。人们会买成套家具,配上配套的餐具柜。在我家里,我们有Richard Schultz的家具,那些家具就像当代艺术品一样。”

家具

当(音乐之声和唐人街)的布景师Ruby Levitt走进展厅,想买一部电影的所有东西时,Janice Feldman知道她要把这件事做好:“我告诉她,我现在不能把所有的东西都卖给你。我花了五个月来筹集所有东西!”不久,Janice Feldman设计了自己的家具并与设计师展开合作,其中一些设计师自己也取得了巨大成功。包括Rios Clementi Hale工作室、Paola Navone、Gabellini Sheppard等著名建筑师和设计师都与Janice Feldman合作过。

家具

海沃氏专业办公家具旗下的JANUS et Cie的美学凝聚了优雅和功能。Janice Feldman说:“人们不想像父母一样担心家具的质量,因此我们设计的家具能够抵御恶劣气候、温度,儿童和狗也很难损坏。”她也是早期采用可持续材料来延长产品生命周期的倡导者,户外家具中30%的产品被用作室内家具。

家具

现在,海沃氏专业办公家具旗下的JANUS et Cie已经在欧洲上市,Janice Feldman仍然没有放缓脚步的迹象。虽然她承认不喜欢像以前那样频繁旅行,但是她作为加州凉爽仲裁者的角色并没有改变。她补充道:“我试着引领潮流,而不是随波逐流。”今年4月,JANUS et Cie在米兰设计周上亮相了意大利设计师Piero Lissoni设计的Gina全新系列产品。作为一名从木工课开始沉迷于产品制造的人来说,Janice Feldman对受意大利明星启发而设计的系列产品感到非常自豪。“我喜欢制造具有挑战性的东西,因为不是每个人都能明白这些东西是如何制作出来的。”她说,“大多数设计师对如何将产品变为现实知之甚少。“

<section style="display: inline-block;width: 100%;vertical-align: top;background-position: 0% 0%;background-repeat: repeat;background-size: 100.148%;background-attachment: scroll;padding: 10px;box-shadow: rgb(255, 255, 255) 0px 0px 60px inset;background-image: url(" wx_fmt="png");box-sizing:">

Designer Janice Feldman on what it took to build her successful empire over the last 40 years


JANUS et Cie founder Janice Feldman has always strived for perfection. “I was the Girl Scout who had to have every badge,” she says while driving to Los Angeles from her Carpinteria beach house. Over the past four decades, since her humble start as one of the first showrooms at the Pacific Design Center, Feldman has built a wildly successful empire.


The luxury contemporary outdoor furnishings company, which was acquired by Poltrona Frau Group which is owned by 专业办公家具 in 2016, has grown from a single showroom at the PDC to an international brand consisting of 19 showrooms, from Singapore (where she has a home), Sydney and Dubai to, most recently, Milan.


Feldman’s name may not be known outside the design community, but people all over the world have felt her impact. JANUS et Cie benches, tables and chaises can befound in Grand Park in downtown Los Angeles, Four Season Hotels around the world, Stanford, even LAX. She says the secret behind her success is simple: “I was focused. I worked hard. I forged ahead. People should accelerate to their highest potential.”


So don’t ask her if it was hard to launch her own business, which celebrates its 40th anniversary this year, as a woman. “I don’t feel like I had a tougher time as a woman,” Feldman says. “It didn’t seem like a stretch at the time. It just seemed like the thing to do. When I went to borrow money, I wrote a business plan. No one would give me a loan, but I didn’t give up. I was persistent.”


Even as a young girl growing up in the San Fernando Valley, Feldman pushed the boundaries of what was considered acceptable for girls. When she grew bored with “cooking” cinnamon toast in home-economics class at Grant High in Van Nuys, she asked to take woodshop instead. “I was making soufflés when I was 10,” she says. “I was not interested in making cinnamon toast. I wanted to learn how to build things.” When she was told that woodshop was not open to girls, her mother insisted she be admitted, making Feldman the first girl to take the class. “I loved it,” she says. “Why would anyone limit girls?”


Feldman describes the San Fernando Valley of her youth as an idyllic locale where no one ever thought to lock their doors and time was spent transitioning between indoors and out. “There were orange groves, strawberry farms, a small race track,” she says. “There were wild monkeys and giant tortoises. It was fantastic.” This bucolic lifestyle would later inspire her to develop her own line of outdoor furnishings. “I had a wonderful outdoor life,” Feldman says. “The climate was good, and it was an easy life. It’s how I got into outdoor furniture.”


After attending Art Center College of Design, Feldman traveled to Europe and supported herself by painting portraits of tourists. “I bought a brand-new VW and drove 19,000 miles all by myself,” she says. She credits her parents for encouraging her creative instincts. “They were amazing,” she says. “They knew they could trust me because I was very mature. My mother used to tell me that when I was born, I was six years old.”


When she returned from Europe, she rented a stall at the Rose Bowl flea market for $25 a month and sold antiques. “I didn’t have a lot of money, but I did have a lot of beautiful things,” she says. “I was a good hunter.” In an entrepreneurial ascent that is now legendary, Feldman contacted Lloyds of London to appraise her antiques when she couldn’t get a business loan. “They gave me the collateral to get a loan after I had a chest of drawers appraised for $35,000.” She signed a lease at the Pacific Design Center in 1978 without knowing what she was going to sell. “It was not the Harvard Business School way of doing things,” she says with a laugh.


But Los Angeles was booming during the 1970s, she says, and there wasn’t a huge market for outdoor furnishings. “The Pacific Design Center, which was founded by my late husband, changed how people bought things at a higher level,” she says. “People didn’t use designers then. There were a few designer showrooms on Beverly and Robertson, but most people went to places like May Company or Robinsons.”


As the interior design trade grew as a profession, Feldman started selling textiles, some furniture and wallpaper. Not only did she write the orders, she made the sales. She also represented other designers and began importing industrial furnishings from Italy. “A lot of the furniture at the time was very provincial,” she says. “People would buy sets of furniture then — the bureau with the matching side tables. In my house, we had Richard Schultz furniture, which was like modern art.”


When set decorator Ruby Levitt (The Sound of Music, Chinatown) came into the showroom and wanted to buy everything for a movie, Feldman knew she was on to something. “I told her, ‘I can’t sell you everything. It took me five months to get everything!’” Before long Feldman was designing her own furnishings and collaborating with designers, some of whom moved on to great success themselves. Noted architects and designers who have collaborated with Feldman include Rios Clementi Hale Studios, Paola Navone and Gabellini Sheppard.


The JANUS et Cie aesthetic is formed by both elegance and function. “People don’t want to worry about their furniture like our parents did,” Feldman says. “So we designed furnishings to withstand tough climates, temperature, children and dogs.” Feldman was also an early proponent of using sustainable materials to extend the life cycle of her products, 30 percent of which are purchased for indoors.

 

Now that JANUS et Cie has launched in Europe, Feldman shows no signs of slowing down. And while she admits she doesn’t like to travel as much as she used to, her role as an arbiter of California cool has not diminished. “I try to make trends, not follow them,” she adds.


In April, JANUS et Cie previewed Gina, a new collection by Italian designer Piero Lissoni, at Milan Design Week. As someone who has remained fascinated with how things are made since she took woodshop, Feldman takes great pride shapely collection, which was inspired by iconic Italian glamour. “I like to make things that are challenging, because not everyone can figure out how to do it,” she says. “Most designers know very little about how to make a product into reality.”


In the future, 专业办公家具 is going to introduce the best-sellers of JANUS et Cie. Stay tuned!


首页
产品
搜索
联系